214-826-3470 or 817-334-0228 expert@cnmconnect.org

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Aim for Annual Giving – Target Your Fundraising Success

March 27 @ 9:00 AM - 12:00 PM

Are your donors giving on an annual basis?  How does annual giving fit with your other fundraising activities?  Whether you want to grow your annual campaign, renew your lapsed donors, nurture major gift prospects, or produce a better annual appeal, this class will provide a complete overview of preparing for an annual campaign. Gain best practices for annual giving and solicitation strategies, talk through how it fits into your overall fundraising matrix and walk away with tools for success.

Learning objectives:

  • Recognize the importance of annual giving within all the fundraising pyramid
  • Identify the readiness of your organization to raise annual dollars
  • Compare the types of solicitation and stewardship strategies
  • Define acceptable benchmarks for raising dollars and stewarding donors
  • Describe the crucial elements for communicating your cause effectively to donors
  • Outline steps to plan your Annual Giving Campaign to maximize impact

Course Outline:

  1. Framework for Fundraising
  2. Types of Annual Giving Campaigns with Solicitation Strategies
  3. Targeting for Success – How to Measure Success
  4. Tools You Can Use

Program Level: Beginner to Advanced
Prerequisites: None, no advance preparation required
Instructional Method: Adult In-person classroom
Social Worker CEU Credits: 3 hours
CFRE Points: 3 points

Cost: $65 member/$115 non-member
Register Here



      Kristina Jones, M.A., CFRE offers capacity building expertise including organizational assessments, development, coaching, facilitation and training. Her experience includes businesses and non-profits both large and small.  Before re-establishing her consulting firm, Stronger Organizations, she served as the SW Regional Vice President for Boys & Clubs of America.  Throughout her career, Kristina contributed to significant growth in both capacity and in financial resources to leave each one in a strong position to maximize their mission. Kristina has served on numerous boards on the local, state and national levels.


March 27
9:00 AM - 12:00 PM
Event Category:


CNM Connect
214.826.3470 or 817-334-0228


CNM Connect – Dallas Campus
2902 Floyd St
Dallas, TX 75204 United States
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