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A Network for Good study found that at the average nonprofit, the percentage of first-time givers who give again the next year is 27%. That’s less than three in 10 who make a second gift. More than seven donors move on to try out another nonprofit relationship!
Organizations that benefit from first-time gifts, but fail to value relationships with the individuals behind the gifts will not be prepared to convert the first time giver into a donor. Lost donors are lost potential – and we know it is far less expensive and time-consuming to convert and keep donors than to add new ones!
The good news is that stewarding donor relationships, converting first-time givers to donors and keeping donors isn’t rocket science! With a relationship-focused mind-set and plan you can build trust and realize the full potential engaged, loyal donors offer.
This workshop will explore how to create a plan focused on long-term relational rather than short-term transactional strategies. In addition, highly meaningful and easy to implement strategies for donor segmentation and communication will be discussed. As a result, you will be prepared to effectively nurture relationships with your first-time givers and existing donors, respond to their needs for transformational change and achieve the ultimate goal – donor loyalty.
Program Level: All levels
Prerequisites: None, no advance preparation required
Instructional Method: Adult In-person classroom
Cost: No cost to participants – Registration fees have been generously underwritten by Communities Foundation of Texas.
ABOUT THE INSTRUCTOR
With more than 30 years of service in the nonprofit sector, Carole maximizes mission impact by solving fund development, planning and governance challenges. The Dallas Chapter of the Association of Fundraising Professionals named Carole the 2006 Outstanding Fundraising Executive. In addition, she is a past president of the Chapter, has held accreditation as a Certified Fund Raising Executive (CFRE) since 1990 and is a BoardSource Certified Governance Trainer.