214-826-3470 or 817-334-0228 expert@cnmconnect.org

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Social Media for Nonprofits: Risks and Rewards

February 13 @ 9:00 AM - 12:00 PM

Social Media allows nonprofits to communicate with stakeholders in ways we never imagined just a few years ago!  If used strategically, it can advance our mission and reach audiences that have previously been inaccessible. However, there are serious risks and potential legal pitfalls and if used improperly, social media can hurt your organization and even threaten your 501(c)(3) status.

Do you know your legal obligations and rights? Does your organization have effective and appropriate internal, external and personal use policies and control?

Are you using the different social media platforms strategically? Are you advancing your mission? Are you reaching your goals? How do you know?

This training session will provide valuable information and tools for those who want to take their social media use to the next level while keeping their organization out of legal hot water.

Learning Objectives

  • Gain a greater understanding of your legal rights, obligations and risks.
  • Understand how to create effective internal, external and personal use social media policies
  • Examine what it means to strategically use social media by reviewing statistics and information about social media in the nonprofit sector
  • Understanding the prevailing wisdom about effective use of social media platforms in the nonprofit sector.
  • Learn how to set goals and measure outcomes.

Course outline

  1. Legal issues to consider when using social media.
  2. Social Media policies
  3. Strategic use of social media to advance mission 

Program Level: Basic
Prerequisites: None, no advance preparation needed
Instructional Method: Adult in-person classroom
Social Worker CEU Credits: 3 hours

Cost: $65 member/$115 non-member
Register Here

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ABOUT THE INSTRUCTOR

     Sharla Myers earned a BA from the University of Texas in 1984 and her JD from the University of Texas in 1987. She was admitted to practice law in 1987, and was a partner at the law firms of Kyle and Mathis, LLC and Vial, Hamilton, Koch and Knox where she was a litigator and mediator. Sharla is certified in Nonprofit Management and has 15 years of nonprofit experience, including serving on the boards of eight different nonprofits. Her areas of expertise include legal responsibilities of nonprofit boards, strategic planning, board and staff training, and risk management. She is also a trained mediator with experience in dispute resolution. She was President of the Board of Directors of Komen Dallas County and was also President of the Board of the Bridge Breast Network. In 2004, she received the Macy’s Heart and Soul Award for Excellence in the Fight Against Breast Cancer.

 

Details

Date:
February 13
Time:
9:00 AM - 12:00 PM
Event Category:

Organizer

CNM Connect
Phone:
214.826.3470 or 817-334-0228
Email:
education@cnmconnect.org

Venue

CNM Connect – Dallas Campus
2902 Floyd St
Dallas, TX 75204 United States
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Phone:
214.826.3470
Website:
www.cnmconnect.org