214-826-3470 or 817-334-0228 expert@cnmconnect.org

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Survey Says? Master the Art of Effective Survey Design.

November 28, 2017 @ 9:00 AM - 12:00 PM

A well-designed survey can serve as a powerful tool to capture client feedback and measure program outcomes. Although some aspects of survey design may seem like common sense, there are research-based practices that are effective in addressing issues related to low response rates, bias, survey fatigue and data quality. In this workshop, we will share information that will help you learn how to effectively plan and administer surveys, learn how to apply research-based best practices to design effective surveys and plan for data analysis during the survey design process to ensure valid, reliable and useful data.

Learning Objectives:

Students who attend this workshop will be able to:

  • Describe the components of a good survey project plan
  • Recognize common survey design pitfalls
  • Describe practices and principles for designing effective surveys
  • Recognize the influence of survey design on data analysis

Course Outline:

  • Survey Planning and Administration
    • Understanding Ethical Considerations
    • Creating SMART survey objectives
    • Creating a basic survey project plan
  • Survey Design
    • Defining key terms and concepts
    • Describing question types
    • Describing best practices for writing survey questions
    • Describing best practices for formatting survey questions
    • Describing best practices for identifying survey scales
    • Describing best practices for ordering survey questions
  • Considerations for Survey Design and Data Analysis
    • Understanding how question format affects data analysis and data storage

Program Level: Basic
Prerequisites: None, no advance preparation required
Instructional Method: Adult In-person classroom – lecture, discussion, and hands-on exercises
Cost: $65 member/$115 non-member

Register Here



  Dr. Kyrah Brown has over 7 years of professional experience that includes research and evaluation in higher education, the nonprofit sector and the public health sector. She is experienced in research and evaluation design, qualitative and quantitative methods, tool development, data management and analysis, report writing, and grant writing. She is also published in peer reviewed and other professional journals; and has presented to national and international audiences. Dr. Brown holds leadership positions in the Society for Community Research and Action (Division 27 of the American Psychological Association), and is a member of the American Evaluation Association and the American Public Health Association.  She holds a Bachelor of Arts in Psychology from Spelman College. She earned her Doctorate of Philosophy in Community Psychology from Wichita State University.


November 28, 2017
9:00 AM - 12:00 PM
Event Category:


CNM Connect
214.826.3470 or 817-334-0228


CNM Connect – Dallas Campus
2902 Floyd St
Dallas, TX 75204 United States
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