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Overview
The Nonprofit Marketing Certificate program is a seven-part series designed to expand the capabilities of nonprofit professionals with
responsibility for marketing, PR, events, fund development, community outreach and other roles. Participants will interactively develop (or revise and improve) an integrated brand strategy-marketing-PR plan for their agency and gain professional development.
Who Should Participate?
Nonprofit marketing, PR, events, fund development, community outreach and other professionals wanting to keep up with changes in the field and enrich their performance and careers through exposure to marketing best practices.
Participants will: - Develop and implement a comprehensive marketing plan to help achieve their nonprofit’s development, program, volunteer recruitment, and other goals
- Grasp how to conduct market research, position, brand and create marketing strategies
- Utilize social media, media relations, marketing communications, and events to help promote the nonprofit
- Develop communication programs that engage donors, volunteers and other stakeholders and that inspire volunteers and agency staff to become ambassadors for the mission
- Structure marketing in the agency and to assess the need for external assistance and how to wisely select service providers
- Explore how nonprofit and for-profit marketing norms compare and contrast
- Develop and sell a marketing budget
- Determine the most effective measurement tools to evaluate and improve marketing efforts
Course Schedule: The content will be delivered in seven half-day sessions (9 am to 12 pm) twice a year (fall / spring). Fee: Members $1000, save $250 by registering by January 20, 2013 ; Non-Members $1500, save $250 by registering by January 20, 2013. | Schedule Spring 2013 | Session | Description | | February 6 | Overview | How to build a marketing plan from your agency's strategic/business plans; introduction | | February 13 | Marketing Plan | Marketing Plan template and major elements;
introduction to market research; how to
assess your agency’s internal and external environments and competition; how to
develop a marketing SWOT analysis and create marketing objectives | | February 27 | Messaging and Communications | Introduction to messaging, visual identity and
marketing communications; participants share sections of draft marketing plans
for discussion and feedback | | March 6 | Websites and Social Media | Maxi and mini e-media, when and how to use it. | | March 27 | Traditional and New Media Relations | News media relations, cause marketing, marketing
for social enterprises; participants share
sections of draft marketing plans | | April 10 | Managing Marketing | How to establish and sell a marketing budget;
engage employee, board and volunteer support as brand ambassadors; structure a
marketing staff; whether you need external marketing assistance and how to
select the right option for your agency; how to evaluate marketing programs and
campaigns; feedback on draft marketing plans | | May 1 | Best Practices | Overall feedback on marketing plans; sharing of the best ones | How to Register: Registration click here or email education@cnmdallas.org
Attendance: in order to earn a certificate of completion, attendance is expected at all 7 sessions, absences are handled on a case by case basis. Questions/ Contact Us: For questions about the Nonprofit Marketing Certificate Program, please contact 214.826.3470 or email education@cnmdallas.org
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